Email Design Trends: Past, Present, and Future [Infographic]

Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present, what does the future of email design look like? The folks at EmailMonks took a stab at answering that question in […]

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The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

Donor retention is top-of-mind for nonprofit marketing professionals. And rightly so. According to the Fundraising Effectiveness Project, donor retention continues to decline. That it’s more cost-effective to retain donors than to find new ones makes this issue all the more pressing. The most efficient and affordable action nonprofits can take to combat decreasing donor retention […]

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How to Use Employee Feedback to Build Better Marketing Campaigns

If there is truth in clichés, the well-worn phrase “we’re all in marketing now” has something to teach companies. What your employees say about your company—in person and on social media—holds weight. That’s why brands are going big on employee advocacy programs. In a 2016 survey, Altimeter found that 90% of surveyed companies are engaging […]

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How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least one real estate […]

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