The Impact of Gmail Tabs on Email Behavior

Gmail users have steadily moved away from using the email provider’s Tabs feature to sort their emails over the past few years, according to recent research from Return Path. The report was based on data from a survey conducted in December 2016 of 1,628 Gmail users as well as an analysis conducted using Return Path’s […]

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How to Improve Email Open Rates [Infographic]

As marketers, we’re often looking at the result of our email campaigns: How much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens. An infographic by email marketing company Campaigner can help. It offers tips on getting your emails opened. For multichannel retailers, […]

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Marketing Video: An Introduction to Inbound and Content Marketing

The marketing world has evolved dramatically. Nowadays, people search the Web for solutions; if your brand isn’t there to be found, you are missing a great opportunity to connect with potential customers. But having a website isn’t enough, you must create useful and educational content—including video—to attract, convert, and make the sale. Inbound marketing refers […]

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