How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least one real estate […]

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The Four Trends That Should Drive Retail Strategy in 2017

Retail sales in 2016 were projected to reach $22 trillion globally, buoyed by events such as Alibaba’s $18 billion Singles Day and the 11 US e-commerce days with over $1 billion in sales beginning on Thanksgiving in 2016. However, the massive increases in sales mean that the market is even more crowded. Customers can afford […]

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Demographics of the Top 7 Social Networks [Infographic]

There are 2.8 billion people on social media (that’s 37% of the world’s population!), and knowing who’s doing what on which social platforms can be helpful to your business, according to a handy infographic by Tracx, a social media management platform. The infographic consolidates user demographics across seven of the largest social networks: Facebook, YouTube, […]

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139 Stats and Facts About Instagram [Infographic]

From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon. WebsiteBuilder.org, which helps people figure out which website builder to use, created an infographic that highlights 139 facts and stats about the photo-sharing platform. The infographic shows the top emojis […]

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The Job Benefits Employees Value Most

For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. The report was based on data from a survey of 2,000 adults. Respondents were given a list of 17 benefits and asked how heavily they would weigh each when deciding between a high-paying job and a […]

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